Elizabeth L. Hailer has been the Executive Director at The Commonwealth Institute since 2017. Elizabeth is has more than 30 years of deep hands-on experience in the professional services arena with specific expertise and success in marketing strategy and planning, marketplace positioning, business development programs and management, lead generation, and brand development and management. Her enviable track record of success includes developing and leading international (Big 8, Big 4), as well as regionally recognized firms. She is a well-known and highly regarded brand builder who works collegially and effectively with firms and organizations, to adopt creative new strategies to advance and achieve measurable business objectives.
Elizabeth most recently led Hailer Marketing Associates, focused on helping organizations take control of their marketing and business development by driving effective and measurable go-to-market plans and programs, developing brand positioning strategies, building marketing/client development plans for executives and staff, and creating results-driven programs and metrics.
Elizabeth is well positioned and recognized in major business organizations throughout greater Boston. Her involvements include: Women’s Executive Forum ACG; The Boston Club; The Women of the Harvard Club; The Commonwealth Institute; ProVisors; and New England Law Firm Marketing Association. She has presented to a variety of groups including Baker Tilly International, M&A International Global Conference, Massachusetts Society of CPAs, and Women’s Bar Association-Boston. Her case study, Combine SEO and Social Media to Generate Web Leads; 5 steps, was among Marketing Sherpa’s Top 5 Lead Generation Case Studies for 2010-2011.