Perry Ellis International
Lisa Kauffman is the Executive VP and Chief Marketing Officer at Perry Ellis International.
Previously, Lisa was the VP Marketing at Celebrity Cruises, Lisa held leadership roles in the retail and marketing arenas with premium brands, including serving as senior vice president of marketing for Macy’s Florida, where she led a team responsible for marketing, advertising, sales promotion, public relations, special events, loyalty marketing and direct marketing. She was credited with several innovative marketing and sales strategies to support product launches, promotions, customer loyalty programs, store openings and brand enhancement.
Previously, Lisa served as vice president of media buying, production and technology, and vice president of strategic marketing for the retail giant. Prior to Macy’s Florida, she served in several progressive roles with The Walt Disney Company, after also holding a position in merchandising with Saks Fifth Avenue in New York.
A graduate of the University of Pennsylvania in Philadelphia, Lisa also studied at the American College in Paris, France. She is a member of several professional and Miami-Dade County, Fla.. organizations, including the CEO Forum of The Commonwealth Institute and The Beacon Council’s Fashion & Lifestyle Task Force.
A native of Miami Beach, Lisa, her husband and their three sons reside there today.