Perry Ellis International
Lisa Kauffman is the Executive VP and Chief Marketing Officer at Perry Ellis International.
Lisa Kauffman is a Marketing executive with a history of creating and leading brands across a range of industries that stand out in the marketplace and drive profitable sales. A high impact leader, Lisa has inspired teams across a range of industries with a clearly articulated vision, a passion for people, and a drive for results.
Lisa is the Executive Vice President, Chief Marketing Officer, for Perry Ellis International overseeing global branding, consumer insights, digital marketing, loyalty programs, direct marketing, and public relations across a diverse portfolio of iconic men’s and women’s apparel brands including Perry Ellis, Original Penguin and Laundry by Shelli Segal.
Most recently, Lisa held the role of CMO of Celebrity Cruises, responsible for the premium brand’s overall marketing program. While at Celebrity, Lisa’s team had numerous accomplishments including successfully repositioning the brand with the “modern luxury” platform and leading the brand’s transition to a Digital-first orientation.
Lisa is a sought-out speaker at industry conferences including The Marketing Forum and the New York Ad Club. A native of Miami, Lisa actively participates in the community currently serving as co-chair of the advisory board member for The Commonwealth Institute. Additionally, Lisa serves on the Public Dimension committee of HistoryMiami and has previously served on marketing task forces for the United Way of Miami-Dade as well as Sylvester Cancer Center. Lisa, and her husband Ron, live in Miami Beach with their three sons.