Linda Alexander began and built her career as a public relations and corporate communications professional at one of the world’s largest content creation companies that includes some of the most recognized and valued entertainment brands. Alexander’s twenty-plus years with MTV Networks (MTVN), a division of Viacom, Inc., firmly established her as a key player in the company’s global strategic public relations and communications efforts around its iconic brands, networks and affiliated businesses, including MTV, VH1, Nickelodeon and Comedy Central. In addition, she was instrumental in the communication efforts for the launch of new brands such as MTV2, Nick Jr, TV Land, Nick at Nite, Tr3s and many other domestic and international businesses.
Most recently Alexander was Executive Vice President of Communications for Viacom International Media Networks (VIMN) responsible for the internal and external communications activity for Viacom’s television and digital brands and businesses outside the U.S. This included oversight for the reputation management of 160 TV networks and 500 digital media properties internationally with annual revenue of more than $1 billion. In this role, she led a team of communications professionals based in 30 offices throughout the Asia-Pacific region, Europe, the Middle East, Africa and the Americas.
Alexander’s appointment in 2007 coincided with a key company initiative focused on delivering a content driven global network with local capabilities. Strategic and consistent publicity and corporate communications were essential to the success of this initiative, with Alexander spearheading communications efforts to drive ratings growth and online engagement to reinforce the company’s leading global position as the premiere content provider of entertainment for kids, teens and adults. Her oversight included support for key market growth and business initiatives, new channel launches and business models, international programming priorities and local productions, corporate responsibility, consumer products, digital media and other ancillary businesses. Alexander also partnered with the Viacom Investor Relations team to ensure consistent communication around divisional financial performance.
Alexander joined MTV Networks in 1985 in New York and in 1989 MTVN moved her to Los Angeles to establish MTVN’s West Coast publicity headquarters. Alexander was tasked with raising the company’s profile within the Hollywood and creative communities, an important factor as MTVN worked toward building an expanded presence on the West Coast with increased investment in original programming. Alexander worked closely with the teams that established production hubs for MTV and Nickelodeon and drove public relations campaigns for the making of dozens of hugely popular television shows and events including The Real World, The Osbournes, Singled Out, Choose or Lose: Facing the Future with Bill Clinton, MTV Video Music Awards, MTV Movie Awards, and Nickelodeon Kids’ Choice Awards, as well as a state-of-the-art animation studio famous for creating SpongeBob SquarePants, Ren & Stimpy and many other award-winning animated series. Following Viacom’s acquisition of Paramount Pictures in 1994, her position expanded to include feature film publicity for MTV Films and Nickelodeon Movies, responsible for releasing such titles as Election, Save the Last Dance, Jackass the Movie, The Rugrats Movie and more. She also advised and managed execution of the company’s philanthropic activities including City of Hope, Rock the Vote, Nickelodeon’s Big Help and VH1’s Save the Music among others.
In 2002 MTVN accommodated Alexander’s personal need to relocate to Miami with a position in the company’s Latin American operation as Senior Vice President of Communications and Public Affairs. Alexander’s communications expertise and extensive knowledge of MTVN were instrumental to the division’s aggressive creative and operational growth strategy that included the launch of several original series and events as well as expansion in Argentina, Brazil, Colombia and Mexico. She also led the organization’s award-winning corporate responsibility initiatives, including Agents of Change, a campaign that has provided over 400 grants to young people making a difference in their communities throughout Latin America.
Alexander holds a Bachelor of Arts degree in Journalism from New York University. She is a member of the University of Miami School Of Communication Visiting Committee and is active in various organizations including the annual Huntington’s Disease Triathlon, Hope for Vision and The Commonwealth Institute (TCI), a women’s leadership organization. She recently retired from Viacom to manage personal projects and pursue other professional opportunities such as entrepreneurship, consulting and mentoring.