Irma Fisher Mann, recognized as a leading marketing expert in the travel and hospitality industry, is the founder of IRMA, Inc., a marketing communication and consulting firm specializing on both hospitality and education. She previously formed ISM Strategic Marketing, which she developed into the largest woman-owned marketing agency in New England, before selling the firm in 1999. Irma is a Governor of the New England Medical Center, Chairman of the Board of the Boston University School of Hospitality, a Trustee and Chairman Emeritus of Emerson College and an International Overseer for Tufts University. She is a founding member of The Boston Club and has been named NEWBO (New England Women Business Owners) Women of the Year. The Hospitality Sales and Marketing Association International awarded Irma its Lifetime Achievement Award and more recently inducted her into its Hall of Fame, the highest honor awarded by the hotel industry.