Barbara Marx is Principal in Marx+, a marketing consultancy that specializes in positioning, branding and messaging. Over the course of her career she has been engaged by emerging growth companies as well as industry leaders such as AT&T, Digital Equipment and Lotus Development/IBM. Prior to starting Marx+ she was Vice President of Strategic Marketing for Fidelity Investments’ 401(k) business. Barbara has held a variety of executive positions including Vice President of Corporate Marketing for Computervision and General Manager and SVP of Hill and Knowlton New England. Barbara is a past president of The Boston Club and on the Board of The Commonwealth Institute. She leads TCI’s Commonwealth Forum for Sole Proprietors.